Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599, except for In Transit vehicles.
MSRP is the manufacturer’s suggested retail price for a vehicle. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details.
*Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599.00. All online pricing includes all applicable incentives and rebates including but not limited to Toyota Loyalty incentives and/or conquest, must be financed through Toyota Financial Services, and excludes dealer installed options. All advertised prices expire at midnight on the day of posting.

New 2023 ToyotaRAV4 Prime SE SUV
- Exterior Color
- Silver Sky Metallic
- Interior Color
- Black Fabric
- Body/Seating
- SUV/5 seats
- Transmission
- ECVT
- Drivetrain
- AWD
- VIN
- JTMAB3FV6PD123565
- Stock Number
- PD123565
Toyota
RAV4 Prime
Included Packages & Options
Included Options
- Rear Bumper Applique[installed_msrp]$69
- All-Weather Liner Package[installed_msrp]$309
- Alloy Wheel Locks[installed_msrp]$65
- Door Sill Protectors[installed_msrp]$199
- Blackout Emblem Overlays[installed_msrp]$175
- Mudguards[installed_msrp]$129
- Body Side Moldings[installed_msrp]$250
- Weather & Moonroof Package$1,665
- Body Side Moldings - Body side moldings help protect against careless door swings, runaway shopping carts and other parking lot mishaps while adding a little extra exterior style Color-matched to the exterior paint finish$250
- Weather Moonroof Package - Weather and Moonroof Package - includes heated leather-trimmed steering wheel, rear outboard passenger heated seating, rain-sensing variable intermittent windshield wipers with de-icer function, and power tilt/slide moonroof with one-touch open/close$1,665
- Rear Bumper Applique - Made of high-grade, nearly invisible urethane film, the rear bumper applique helps protect the top surface from unsightly scrapes and scratches. Urethane film contains UV protectant to help resist yellowing from the sun Custom-tailored to fit the RAV4 Prime's rear bumper$69
- Mudguards - Help protect your paint finish from road debris and the damage it causes. Designed to integrate with RAV4 Prime exterior styling Set includes four mudguards$129
- Alloy Wheel Locks - Precisely machined, weight-balanced alloy wheel locks help secure your wheels and tires against theft. Weight-matched to the stock lug nut-no rebalancing needed Nickel chrome plating helps ensure superior corrosion protection and a lasting shine$65
- All-Weather Liner Package - All-Weather Liner Package includes: All-Weather Floor Liners Cargo Liner $309
- Door Sill Protectors - Door sill protectors help guard against interior door scuffs, scrapes and scratches. Etched aluminum finish adds durability and style Features a RAV4 logo for a customized look$199
- Blackout Emblem Overlays - Molded from tough and durable black ABS plastic, blackout emblem overlays are engineered to precisely fit over existing badges, making it easy to customize in minutes. Includes overlays for the model name, model grade/trim, Toyota logo, AWD and hybrid Designed to fit permanently over existing chrome badging Easy to install-simply remove tape liner and apply over clean badges$175
- Appearance Package - Contains Custom Pinstriping, Door Edge Guards and Wheel Opening Moldings to enhance the look and longevity of your vehicle $1,995
- Diamond Ceramic Protection - Diamond Ceramic Exterior Protection combining nano-diamonds with ceramic technology that bonds to your vehicles surface. This helps to enhance the appearance and provide an added layer of protection. Diamond Ceramic Interior Protection that helps guard your vehicles upholstery and carpets against the effects of UV Rays, stains and more. $1,995
Dealer Notes
- 2023 Toyota RAV4 Prime 2.5L 4-Cylinder DOHC SE 40/36 City/Highway MPG - Air Conditioning, Climate Control, Dual Zone Climate Control, Tinted Windows, Power Steering, Power Windows, Power Mirrors, Leather Steering Wheel, Leather Shifter, Power Drivers Seat, Roof Rack, Clock, Digital Info Center, Tilt Steering Wheel, Telescoping Steering Wheel, Steering Wheel Radio Controls, Moonroof, Driver Airbag, Passenger Airbag, Side Airbags, Keyless Entry, Security System, ABS Brakes, Traction Control, Dynamic Stability, Rear Defogger, Intermittent Wipers, AM/FM, Alloy Wheels, Axle Ratio: TBD, Heated Front Sport Seats, Fabric Seat Trim, Heated Rear Outboard Seats, Radio: Audio, All Weather Floor Liners & Cargo Liner (TMS), Blackout Emblem Overlays (TMS), Body Side Molding (TMS), Door Sill Protector (TMS), Rear Bumper Applique (TMS), Mudguard (TMS), Wheel Lock (TMS), Rain Sensing Wipers with De-Icer Function, 4-Wheel Disc Brakes, 6 Speakers, Front Bucket Seats, Front Center Armrest, Power Liftgate, Spoiler, Automatic temperature control, Brake assist, Bumpers: body-color, Delay-off headlights, Driver door bin, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, Four wheel independent suspension, Front anti-roll bar, Front reading lights, Fully automatic headlights, Heated door mirrors, Heated front seats, Illuminated entry, Knee airbag, Low tire pressure warning, Occupant sensing airbag, Outside temperature display, Overhead airbag, Overhead console, Passenger door bin, Passenger vanity mirror, Power door mirrors, Power driver seat, Radio data system, Rear anti-roll bar, Rear seat center armrest, Rear window wiper, Split folding rear seat, Telescoping steering wheel, Turn signal indicator mirrors, Front beverage holders, Exterior Parking Camera Rear, Auto High-beam Headlights, Emergency communication system: Safety Connect (10-year trial) Aux. Audio Input, Bluetooth, Center Arm Rest, Child Proof Door Locks, Daytime Running Lights, Front Heated Seats, Heated Mirrors, Overhead Console, Power Lift Gate, Rear Spoiler, Rear Spoiler, Rear Wipers, Remote Fuel Door, Reverse Camera, Roll Stability Control, Side Curtain Airbags, Sliding Rear Window, Sport Seats, Tire Pressure Monitor, Vanity Mirrors -
Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599, except for In Transit vehicles.
*Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599.00. All online pricing includes all applicable incentives and rebates including but not limited to Toyota Loyalty incentives and/or conquest, must be financed through Toyota Financial Services, and excludes dealer installed options. All advertised prices expire at midnight on the day of posting.
*Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599.00. All online pricing includes all applicable incentives and rebates including but not limited to Toyota Loyalty incentives and/or conquest, must be financed through Toyota Financial Services, and excludes dealer installed options. All advertised prices expire at midnight on the day of posting.
Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599, except for In Transit vehicles.
*Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599.00. All online pricing includes all applicable incentives and rebates including but not limited to Toyota Loyalty incentives and/or conquest, must be financed through Toyota Financial Services, and excludes dealer installed options. All advertised prices expire at midnight on the day of posting.
*Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. Vehicle pricing may include, where required, an electronic filing charge and an emission testing charge. Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees and taxes. This price also includes the dealer document processing charge of $599.00. All online pricing includes all applicable incentives and rebates including but not limited to Toyota Loyalty incentives and/or conquest, must be financed through Toyota Financial Services, and excludes dealer installed options. All advertised prices expire at midnight on the day of posting.
Detailed Pricing
- MSRP
- $46,536
- Dealer Adjustment
- $3,990
- Advertised Price
- $50,526
- Smart Price
- $50,526
Manufacturer
Manufacturer (Conditional)
- We're here to help: (732) 573-6050
New Arrivals
- We're here to help: (732) 573-6050